West Kowloon: Hong Kong’s Soft Power Push

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Asia, East, Hong Kong

The imposing structure of M+, Hong Kong’s latest contemporary art museum

Hong Kong has always been a place where new buildings and skyscrapers are constantly added to the skyline. However, it is now in the middle of a major construction boom, even for Hong Kong standards. Currently, at least two megaprojects are taking shape in Kowloon, a part of the territory right across the harbor from Hong Kong Island. First, there is the redevelopment of the former Kai Tak Airport, the city’s main international gateway which was closed in 1998 when a new airport was opened further away from the downtown area. Kai Tak’s prime location is the main reason for the ongoing construction, which has so far added vertical housing estates, office towers, a cruise terminal, and an MTR (metro) line, among others, to the city’s ever-expanding infrastructure. Next year, a brand-new sports stadium is slated for completion at what used to be the northwestern end of the old airport.

Meanwhile, on the southwestern corner of Kowloon, another large-scale construction project has been under way for more than a decade. Dubbed the West Kowloon Cultural District, it was first proposed in 1998 as an answer to the perceived lack of cultural attractions in the city. In 2001, an international design competition for the new district garnered a lot of attention with world-renowned architecture firm Foster and Partners declared the winner. I remember reading about it in a second-hand English magazine back when I was still living in a small city in West Java, at a time when the internet was still a novelty for most Indonesians.

However, due to public criticism, the design was scrapped four years later. Subsequently, the Hong Kong government held public hearings and formed a consultative committee which allowed a more transparent process in gathering feedback before the project could move on to the next phase. Eventually, in 2011 a revised masterplan, also by Foster and Partners, was selected from three submissions. And a few years later, construction began on what is arguably one of the city’s most ambitious urban redevelopment projects to date.

It is probably unsurprising why Kowloon was chosen as the location of the new cultural district. It was already home to two prominent institutions when the city was still a British colony: the Hong Kong Cultural Centre that was inaugurated in 1989 (also where I watched The Nutcracker last Christmas), and the Hong Kong Museum of Art, which relocated from Central to its current location in 1991. But this latest endeavor that would dramatically change Kowloon’s skyline probably begs the questions: why build more? And why on such a grand scale?

These giant lamps were inspired by their much smaller counterparts still used at many stalls in the city today

Ticket counters at the center of the ground floor inside M+

Going up to the main galleries

Fragments of life in a vertical city

A spiral staircase on the upper floor which really piqued my curiosity

At first, there were paintings (the one on the left was created in 1995 by Fang Lijun)

Then things became more interesting – this was Wang Du’s take on the different media narratives during the war in Kosovo

This artwork by Qiu Zhijie particularly resonated with me; Qiu copied classic Chinese literature one thousand times, criticizing the emphasis on the act of writing as opposed to understanding the meaning of the script

Then we arrived at this scene where lifelike figures of old world leaders moved around senselessly

There was something deeply engrossing about these three dancing headless figures, each blown by a powerful fan from below

A beautiful-looking reclining chair designed by the famed Brazilian architect Oscar Niemeyer

A visitor sitting next to a fragment of what used to be a tower built for the 1970 World Expo in Osaka, with the views of Hong Kong’s skyline to his left

A sofa designed by Ohashi Teruaki in the 1980s incorporating different patterns of Indonesian batik

A documentation of the discussion between a group of architects from Yogyakarta in Java with villagers who were impacted by the 2018 earthquake in Central Sulawesi about how to rebuild their villages, showcasing the importance of an inclusive process in rebuilding communities

For a long time, Hong Kong has been known as a global financial center alongside cities like New York and London. Even after its handover from Britain to China in 1997, a high degree of autonomy was still enjoyed by the territory, including the rights to keep its own currency and to exercise its own judiciary system, separate from that of the Communist Mainland’s. However, the unprecedented protests against the government in 2019 which saw hundreds of thousands of Hong Kongers taking to the streets for months, and the authorities’ heavy-handed response to them which culminated in the implementation of the Beijing-made National Security Law in 2020 forced multinational companies to rethink their future in the city. Some have since relocated their regional offices to other business hubs in Asia, like Singapore. And as if things were not bad enough, Hong Kong imposed a harsh zero-Covid policy during the pandemic that further drove people away.

In hindsight, the city’s decision to develop the West Kowloon Cultural District seems to be a good call, for Hong Kong probably needs to start to anticipate a future where it will no longer be an attractive business hub. Making it a cultural hub will probably help to ensure its relevance, its own raison d’être, so that when its supposed autonomy expires in 2047, it won’t become just another Chinese city with no real competitive advantage. But Hong Kong is not the only city in the region with ambitions to be a prime destination for those who seek world-class cultural offerings. Kaohsiung in Taiwan, among other cities, also shares the same aspiration. So, what makes the West Kowloon Cultural District stand out?

Its location right at the heart of the city is arguably one of its biggest draws, for it provides visitors with a front-seat view of Hong Kong’s iconic skyline. However, obviously it is what’s inside the 40-hectare district that will truly determine whether this expensive undertaking will become a success or not. While many of the cultural venues have been completed, a few others were still under construction. We took the MTR to Kowloon station and navigated our way through the maze that is Elements, a mall sitting right underneath the International Commerce Centre, Hong Kong’s tallest building. Once we managed to find the exit, a mammoth structure that looked like an inverted T came into view. This was M+, a Herzog & de Meuron-designed contemporary art museum touted as one of the largest in the world. Although it is not the first cultural venue completed within the new district – that title goes to the Xiqu Centre at the eastern end which was specifically built to host Chinese operas and other traditional performances – it certainly steals the spotlight.

When you stand right before it, M+ might appear to be a large, imposing behemoth. However, upon closer inspection, the façade looks as though it was covered in bamboo, an homage to the humble grass that is often used for scaffolding in Hong Kong up to this day. We headed to the museum’s main entrance and walked underneath large lamps that were inspired by their much smaller counterparts still seen in many stalls around the city. Because of its emphasis on visual culture, encompassing design, architecture, moving image, and visual art, I have to admit that I had high expectations for this institution.

Inside, the main galleries on the upper floor offered different experiences. Artworks were displayed both in the usual manner (as they would in other museums) as well as in some unorthodox, innovative ways. Among those that stole my attention was a section where lifelike figures of old and frail world leaders moved around aimlessly and senselessly on their wheelchairs, colliding against each other like a parody of the world order. In another gallery, three headless figures that seemed to be holding hands were dancing endlessly in the middle of a bare concrete chamber, thanks to the fans that were placed at the foot of each of them. I found this strangely soothing. In the end, we spent two hours enjoying the various art installations and exhibits, and to my delight, the three-year-old museum really lived up to its lofty goal to be one of the greatest contemporary art museums in the world.

The view that never gets old

Looking out to the public park right next to the museum

On the upper terrace of M+

Still one of the greatest skylines on the planet

On the other side of the upper terrace

That building with the white, blue, and red ribbons is Freespace, a center for experimental performing arts

A ‘crane’ flying above the ‘bamboo forest’

We knew we wouldn’t be able to see everything we wanted to see in the West Kowloon Cultural District in just one go. That’s why we budgeted a few days to visit this exciting new addition to the city. The day after exploring M+, we checked out another museum just a short walk to the west. Designed by local architecture firm Rocco, the Hong Kong Palace Museum was purposefully built to showcase some artifacts from the namesake Palace Museum at the Forbidden City in Beijing. The institution in the Chinese capital manages more than 1.8 million items, but only 1% can be displayed at any given time. 800 out of the entire collection in its repository – mainly from the Ming and Qing dynasties – were then transported to their new home in Hong Kong.

However, this was all kept under wraps, and when the project was announced by the city government, it caught everyone by surprise. In a seemingly regressive fashion, no public consultations were conducted. In 2022, just in time for the 25 years commemoration of the handover of Hong Kong to China, the new museum was opened. While I found the items displayed there impressive, it was hard not to link this controversial project to China’s bigger agenda to make the city’s residents more “patriotic” and less Western-leaning. It is a tough and sensitive topic that has dominated the daily discourse among the people, and will likely continue to do so for many more years to come. This, however, was not the highlight of my visit to the Hong Kong Palace Museum.

Sanxingdui is an enigmatic Bronze Age site in what is now Sichuan in China. Dating to the twelfth and eleventh centuries BCE (that’s more than three thousand years ago), the artifacts discovered in the area exhibits features unlike anything found in other archaeological sites in the country. Giant bronze masks with protruding eyes, highly imaginative sculptures of mythical animals, and complex patterns depicting the garments the civilization who created them might have worn are among the millennia-old relics once buried and forgotten that have been unearthed with excavations done as recently as 2022.

To our surprise, during our visit to Hong Kong last Christmas, the Hong Kong Palace Museum was having a temporary exhibition on Sanxingdui. And what a showcase it was! Every single item piqued my curiosity for the ancient Shu civilization that was responsible for creating such intriguing and unique works of art. An animation depicted how the houses, and probably the palace, of these people might have looked like. And behind a rather small kneeling figure draped in patterned clothing was an interpretative projection about the different motifs carved onto it, probably not too dissimilar with what the ancient Shu people wore thousands of years ago. Toward the end was a multimedia presentation of what may be among the most precious treasures of Sanxingdui: the bronze sacred tree. It took experts eight years to assemble the almost 4-meter-tall artifact. But its fragility means it cannot leave its current home at the Sanxingdui Museum near Chengdu in Sichuan. The video not only provided glimpses of the tree’s exquisite details, but it was also a teaser for people who are interested in learning more about this culture to visit the artifact’s permanent home in China. It was certainly enough for me to consider a visit to Sichuan one day in the future.

We left the museum feeling satisfied with what we saw. If this was any indication, myself and many other visitors would certainly be looking forward to more visits to the institution. It’s a step in the right direction for Hong Kong to put itself on the global map as a cultural hub. When cities and countries flex their muscles through cultural offerings instead of brute force, the general public will usually reap the benefits. And so far, the West Kowloon Cultural District seems to be serving its purpose well as a vessel for Hong Kong to project its own soft power ambitions.

The Hong Kong Palace Museum at the western end of the cultural district

Strolling around the museum

Cat’s day out

Inside the latest museum to open in the cultural district

Visitors roam between a stationary exhibit and a wall playing a video about the Forbidden City

A typical furniture arrangement in the former Chinese imperial palace

Enter the magical world of Sanxingdui

Enigmatic faces from the past

Protruding eyes are a recurring theme

Seeing its own reflection

A kneeling figure (left) with an interpretative video projection behind it (right)

What the palace of the ancient Shu civilization might have looked like

The largest gold mask ever unearthed at Sanxingdui

Imaginative mythical animals

Works of art created more than 3,000 years ago

Some visitors taking a break with the view of the city right in front of them

There was a small Christmas market at the park near the museum

Some more conversations before dark

We were drawn to this corner of the Christmas market

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Based in Jakarta, always curious about the world, always fascinated by ancient temples, easily pleased by food.

21 thoughts on “West Kowloon: Hong Kong’s Soft Power Push”

  1. Soft power, indeed! With many other countries in Asia finding their foot in contributing to the world via soft power (e.g. Japan’s technology and anime, South Korea’s beauty industry and K-pop), Hong Kong is showing its power via art and architecture. Kowloon is no exception: it looks like you visited a ton of the museums and viewed much of the breathtaking skyline during your trip. I’ve yet to visit Hong Kong, but I hope to soon some day! Thanks for sharing your thoughts and adventures with us, Bama.

    Liked by 1 person

    • You aptly mentioned two Asian countries that are among the most influential in the world when it comes to soft power. The West Kowloon Cultural District is such a consequential endeavor taken by Hong Kong to fulfil its ambitions. But competition is tough, not only from cities in Japan and South Korea, but also from those in Taiwan and other countries in the region. When you go to Hong Kong one day, I highly recommend visiting this district.

      Liked by 1 person

    • Everyone knows how fierce the rivalry between this city and Singapore is, in so many aspects. So, I won’t be surprised if 10-20 years from now the latter comes up with brand new cultural offerings to outdo the West Kowloon Cultural District.

      Liked by 1 person

  2. Wow, Hong Kong has changed a lot since the hubby and I last visited in 2008. We stayed at the Y right at Kowloon Harbour and I agree that skyline is iconic and one of the best in the world.

    It is interesting to see how it is adapting to the future of the transition to China rule and I agree that shifting to a cultural and tourism focus may be what it gives it new life.

    The architecture is stunning and love your photos of the museums and exhibits. The cat does steal the show though! 😆😊

    Liked by 1 person

    • I guess if you visit this city again you’d be surprised by how much things have changed. Of all places, Kowloon is arguably at the epicenter of Hong Kong’s transformation.

      Despite its great effort to stay relevant, it sounds like the city is still struggling to attract foreign tourists. After the pandemic, the people I know prefer to go to other Southeast Asian countries or Japan and South Korea. Time will tell whether or not the West Kowloon Cultural District will eventually bring huge numbers of visitors to the city.

      Despite the crowds before Christmas, the cat was so well-mannered!

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  3. It seems like everywhere is having a major construction boom. It’s great to hear that Hong Kong is making more efforts to showcase its culture and revitalize certain areas. These museums sound interesting. I couldn’t help but laugh at the lifelike figures of the world leaders in wheelchairs.

    Liked by 1 person

    • The cities in East Asia that I went to this past year are indeed in the middle of a major construction boom that will dramatically change their skylines. The good thing is cultural venues are a big part of it, which will undoubtedly benefit the locals. I wish I recorded a video of those figures of world leaders moving around senselessly!

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    • From what I saw, the West Kowloon Cultural District has a great potential to be a success. After all, those impressive structures must have come with a hefty price tag! Those ancient masks and figurines were a part of a temporary exhibition. To see them you have to go to their permanent home in Sichuan.

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  4. Great photos. I’m curious though about the faces in both photos of faces from the past. The features are strangely not Chinese. Are they supposed to be mythical? Any idea of the history?

    Liked by 1 person

    • That is exactly why the Sanxingdui artifacts are so intriguing. They don’t look like any other cultural relics ever unearthed in China. Their features are so unique and dissimilar to other bronze sculptures from the same period found in other parts of the country. I hope to visit the Sanxingdui Museum in Sichuan one day and write about it. But what I understand is those objects were crafted by the ancient Shu people. It would be very interesting to learn about their belief and how it shaped their imagination when they created those artifacts.

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      • Would love to know what you unearth. You know, Sichuan province used to be one of the old Tibetan areas with strong ties to Nyingma sect which in turn was affiliated to certain schools of tantric practices. I have vague suspicions but am very curious to know what you find.

        Liked by 1 person

      • These artifacts from Sanxingdui predate Tibetan Buddhism by millennia though. But it’s interesting to find out more about whether or not traces of what the ancient Shu people practiced can still be identified within this form of Buddhism.

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  5. I like cities/communities that invest in art and make it accessible through museums and other organisations. It’s a way of looking beyond the immediate. Thanks for the well written article.

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    • Exactly why I loved these museums in Hong Kong, as well as those I went to in Kaohsiung a few months earlier. Trips like these always make me wish my city will eventually have such great cultural institutions. Maybe one day!

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  6. I like the idea of HK becoming more of a cultural hotspot rather than a financial one, but the same problem that is driving away finance (and business at large) looms over this option: freedom. You can’t have cultural vibrancy in a place where things like Winnie the Pooh gets banned because it kinda sorta reminds people of the for-life despot who rules absolute over you and who’s got a remarkably thin skin.

    The more I look at China nowadays, the more I’m reminded of France in the 1600s. As its neighbours dabbled with (flawed, it was the 1600s!) forms of market economy and collegial rule, France doubled down on absolutism. The King was the sun, the centre, the everything, and the kind dictated what sort of economy the country was meant to be having, what sort of culture was right, what sort of religion was OK.

    The result is that Amsterdam and London flourished, in no small way thanks to the outflux of free thinkers and oppressed people fleeing France like the Huguenots.

    China under Xi reminds me of all that. Xi has cooled off the tech world (remember Ant?), he’s muzzled the free press in HK, and definitely has shut down cultural freedom. I don’t see a happy future for Hong Kong, or for China to be totally honest.

    Liked by 1 person

    • Yes, yes, and yes! I agree with the points you raised here, Fabrizio. At first, I wanted to include some of them in this post, but I decided to give this megaproject and the direction Hong Kong is leading to the benefit of the doubt. However, given how fast the pendulum swings in favor of Beijing, deep down I’m genuinely concerned about the future of this city.

      It’s interesting how you drew comparison with Europe in the 17th century, which is sad in retrospect because history keeps repeating itself and humankind just never learns. Well, some of us do, but many don’t even bother.

      You got me thinking of who modern Amsterdams and Londons are within this context, and a few names popped in my head.

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